Privacy Policy

1. Introduction

Intrend ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our digital marketing analytics platform. Please read this privacy policy carefully.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly to us, such as when you create an account, including:

• Name and email address
• Company information
• Billing and payment information
• Communication preferences

2.2 Meta Platform Data

With your explicit consent, we access data from your Meta advertising accounts, including:

• Campaign performance metrics
• Ad creative assets and performance data
• Audience insights and demographics
• Account structure and settings
• Billing and spend information

Important: We do not access or store personal information about your customers or end users from Meta platforms.

2.3 Usage Information

We automatically collect certain information about your use of our Service:

• Log data (IP address, browser type, pages visited)
• Device information
• Cookies and similar tracking technologies
• Analytics data about feature usage

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Service
• Process transactions and send related information
• Send technical notices and support messages
• Respond to your comments and questions
• Monitor and analyze usage and trends
• Detect, investigate, and prevent security incidents
• Comply with legal obligations

4. Meta Platform Integration

Our integration with Meta platforms is designed with privacy in mind:

• Limited Data Access: We only access advertising performance data, not personal user data
• Explicit Consent: We require your explicit permission before accessing any Meta data
• Secure Transmission: All data is transmitted using industry-standard encryption
• No Data Selling: We never sell or share your Meta data with third parties
• Data Retention: We retain Meta data only as long as necessary to provide our services
• Revocable Access: You can revoke our access to your Meta accounts at any time

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• Service Providers: We may share information with trusted third parties who assist us in operating our Service
• Legal Requirements: We may disclose information if required by law or to protect our rights
• Business Transfers: In the event of a merger or acquisition, user information may be transferred
• Consent: We may share information with your explicit consent

6. Data Security

We implement appropriate technical and organizational security measures to protect your information:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Secure data centers and infrastructure
• Employee training on data protection

7. Data Retention

We retain your information for as long as necessary to provide our Service and fulfill the purposes outlined in this Privacy Policy. Specifically:

• Account information is retained while your account is active
• Meta platform data is retained for up to 2 years for analytics purposes
• Billing information is retained as required by law
• You can request deletion of your data at any time

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Objection: Object to certain processing of your information
• Withdrawal: Withdraw consent for data processing

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for basic functionality
• Analytics Cookies: Help us understand how you use our Service
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including:

• Standard contractual clauses
• Adequacy decisions by relevant authorities
• Certification schemes and codes of conduct

11. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

14. Compliance with Meta Requirements

This Privacy Policy is designed to comply with Meta's Platform Terms and Developer Policies, including:

• Clear disclosure of data collection and use
• User consent for data access
• Data minimization principles
• Secure data handling practices
• User rights and data portability
• Regular privacy policy updates